A documentary exploring the life and work of influential mid-century architect and designer, Eliot Noyes, who is best remembered as the man behind IBM's landmark design program in the 1950s and 1960s.
The Eliot Noyes Design Story
Mid-century architect and designer Eliot Noyes built the design programs for some of America's most powerful postwar corporations. The film weaves Noyes' story with the broader context of corporate America's embrace of Modernism during the period of postwar economic expansion and culminates in the backlash against Noyes and his generation during the countercultural upheaval of the Vietnam era. The life and work of Eliot Noyes is a vehicle to explore the intersection of postwar business, technology and design — a story that continues to resonate in the contemporary context.
Noyes' philosophy of unfailing utility, beauty and newness still sets the bar for today. Great doc that excites with its radicalism and the influence of one man on what we see and crave today.
1h18min / English
2023 / USA / by Jason Cohn / Bread & Butter Films
Limited number of seats!
Registration mandatory: weezevent.com/screening-modernism-inc
Design Friends Members have access to a free ticket (as long as places are available).
Non-members can buy a ticket for €10 + Weezevent Fee (as long as places are available).
